What Is The Appeal Of Cosmetic Jar Packaging?
Today, I will introduce the application of labels in the cosmetics industry and see how exquisite labels make cosmetics attract consumers' attention among a large number of products.
Common cosmetic labels
1. Writing paper self-adhesive labels Writing paper self-adhesive labels are a type of label commonly used in cosmetics. It has the characteristics of simple printing process and clear color rendering, and is deeply loved by the majority of cosmetics manufacturers. Matte surface self-adhesive labels also have a unique frosted feel, which not only improves the appearance of cosmetics, but also brings consumers a high-level sensory experience. Since writing paper self-adhesive labels are easily damaged when exposed to water and grease, thus affecting the use effect, they are usually used in products used in dry environments, such as liquid foundation and eye shadow palettes placed on dressing tables. These are common writing paper self-adhesive application scenarios. 2. Coated paper self-adhesive labels Coated paper self-adhesive labels are used in a similar way to writing paper self-adhesive labels. But the difference is that the surface of coated paper self-adhesive labels is smooth, white, has good ink performance, and has excellent printing effect. Compared with writing paper, coated paper has a wider range of applications, and is often used in high-end picture albums, exquisite product advertisements and trademarks. However, like writing paper stickers, coated paper has poor performance in waterproofing and oil resistance, so it is mainly suitable for indoor dry environments. Products such as face creams and makeup removers often use coated paper stickers. However, with the increasing maturity of the label industry, the birth of the laminating process has solved this pain point. The coated paper sticker after lamination has certain waterproof, oil-proof and scratch-resistant properties. In this way, even in a high-humidity environment such as the bathroom, body lotions, lotions and other products attached to the coated paper stickers will not be affected by moisture after being condensed. Synthetic paper stickers have achieved better comprehensive performance than writing paper stickers and coated paper stickers. The composite material composed of paper and film has good waterproof and grease resistance, and has a certain toughness and is not easy to tear. When using this material to print and print labels, the color effect of the label can be perfectly displayed. However, if this material is exposed to a humid or highly oily environment for a long time, water and oil will slowly penetrate into the surface material, causing the label to deform, thus affecting its presentation. Therefore, this label is more suitable for humid scenes and can maintain the display effect of the printed content for a period of time. Because of this, for example, this label is often used for toiletries in the bathroom. 4. BOPP film self-adhesive label BOPP film self-adhesive is a transparent film material that can highly restore the appearance and texture of cosmetics. By highlighting the characteristics of the product itself, it attracts the customer's attention and uses the design-rich outer packaging to further deepen the customer's impression. In addition, BOPP film self-adhesive has excellent waterproof and grease-proof properties. With a special waterproof glue solution, it can ensure that the product is displayed beautifully even in a humid environment such as a washroom. Therefore, it is widely used in products such as hair care essential oils and conditioners.
Pearlescent film self-adhesive label
The surface material of pearlescent film self-adhesive presents a light pearl luster effect, and the color and texture are excellent. The use of glossy film can maximize the brightness of the label color, while matte film can ensure the visual effect of the product while bringing a high-quality texture experience, significantly improving the overall visual effect of the product. In addition, pearl film self-adhesive has excellent waterproof, oil-proof and scratch-resistant properties, and neither water droplets nor grease will affect the use of the label. In humid environments, such as bathrooms, the label content can also be kept intact and the exquisite printing effect can be maintained. Therefore, whether the facial cleanser is used in the bathroom or the essence is used in the bedroom, pearl film self-adhesive is more inclined to choose.
Special material labels For some cosmetic labels with special design effects, conventional printing processes can no longer meet the needs, so special materials are needed to achieve them. For example, aluminum foil paper material, by coating a layer of aluminum foil on the surface of ordinary paper, it presents a metallic luster, thereby achieving a strong metallic texture effect, and the brightness of its metallic luster far exceeds that of general printing processes. In addition, in order to present a focusing effect similar to a cat's eye gem, a special cat's eye film material is needed to achieve this effect. Therefore, for different design effects, special materials can meet the needs and are produced to match the design effects of cosmetic labels. These effects are usually not achievable with traditional printing processes.